adidas GMR Insole + Jacquard by Google

2016

Explored wearable concepts with adidas Future Footwear.

adidas Collaboration

I was the sole Jacquard member working with adidas Future Footwear throughout the first 6 months of the project. I collaborated with engineering and design teams at adidas HQ and adidas factories in Asia, exploring the extremes of football culture and how the youngest fans engage with the culture surrounding the game.

First Prototypes

I built the very first prototypes of the adidas GMR tag from the ground up.

I designed and built the electronics, firmware, and initial 3D printed housings. I tested my prototypes with athletes and engineers from Germany to Asia, validating and further refining my design decisions.

My design defined the direction for Jacquard’s ‘universal tag’, used in adidas GMR, YSL backpack, and all future products.